El Al Airlines has been in existence a long time. During some of the time, it avoided flying on Shabbat, and some of the time it broke the Shabbat laws. There were times its finances were in the black, and other times very much in the red.
Business success isn't the simple arithmetic we learned in elementary school. A business isn't guaranteed more profits by being open seven days a week verses six.
Contrary to the "Laws of Mathematics," El Al has always done better when it kept Shabbat.
Even if there isn't a mehadrin, Chareidi--Sabbath observing--airline, many of us Torah observing Jews, of all colors and stripes, will choose our airline without sentiment. That means that we will consider El Al no better than any other and will look for bargains and convenience first. By deserting Jewish Law, El Al will be the last in our list of choices. Not all Sabbath Observers are chareidi.
Many of those making Aliyah on Nefesh B'Nefesh are religious, and there has been pressure on the NBN to use a different airline, since they've flown on Shabbat. (The pictures posted here are from the August 9/10, 2006 flight, which I accompanied as a journalist.)
I have no doubt that El Al will make lots more money the more it observes Jewish Laws.
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