There's a very successful bargain-price chain optician in Israel, Halperin.
The early ads for it showed the elderly Rabbi Rafael Halperin who established it doing a loud karate chop to "break the prices."
Halperin was a champion weightlifter and the national karate champion. He also did well as a boxer before turning to wrestling. (Jerusalem Post)Rabbi Halperin's great-granddaughter was murdered in a recent terror attack, so whenever I see his business's sign, I think of that.
Chaye Zisel Braun is an American citizen, and the great-granddaughter of the late Rabbi Rafael Halperin. |
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