Sales!

Not that long ago here in Israel, end of the season sale mean a 15% reduction for a short period of time at the very, very end of the season, and then the clothes were stored away for next year.  Styles didn't change much from year to year, so it didn't really matter.

Now Israelis expect sales and they get them.

We've already begun our summer sales, and school hasn't even let out for the big vacation, חופש הגדול chofesh hagadol. 

Children and their parents are happily scooping up all these playsuits, pajamas, nightgowns, t-shirts and shorts with Hello Kitty, Superman, Barbie, דרדסים Dardassim, Smurfs etc only three items for ns100.  No doubt that by the time we're ready to display winter clothes for sale the prices will be even lower, but the choices reduced, too.

I was informed that there are more sales going on now.  I'll find out when I get to work.
And yes, the men's and women's clothes are also sale-priced.  You should see the young men buying bagfulls of gorgeous shirts at half-price...

PS In case you've forgotten, I work at Yafiz, Sha'ar Binyamin branch.