|Ethiopian Gima coffee served with milk and a bit of sugar|
Finally, I realized why their, and other Israeli freshly ground coffee then stored for a few weeks or even days, tastes so disappointing. They make no real attempt to vacuum pack it. Other shops haven't a chance, since their bags are of cheaper materials. But You Need Coffee uses quality bags, and even if the sealing included very low-tech pressing to attempt "vacuum-pack" pushing out all the air possible, the coffee would keep fresh much longer. When I return to the shop, and I probably will some time after the Passover holiday, I will request better bag sealing.
In the meantime, I'll finish what I have and then perk simple Israeli Turkish coffee until after Passover. Gd willing I'll be getting some good American ground coffee from a friend. Then I'll even be able to "cold brew" coffee, though I do need a new French Press... but that's another story.